Awareness Raising and Advocacy Campaigns
Awareness Raising and Advocacy Campaigns
TRAINING MODULES
In this interactive training, international experts and experienced advocacy mentors will guide the participants to create their own targeted initiatives and finalize their outcome-based action plans.
Participants are expected to attend four two-hours interactive training sessions per week and devote 10 hours to complete weekly assignments.
Module 1: Program introduction and expected outcomes of successful issues advocacy campaigns
Day 1
7PM - 9PM
Description:
How to prioritize campaign outcomes [goals and objectives], while building an awareness of stakeholders: Networking, Project Implementation.
Deliverable:
Prepare a three paragraph (120 words max) brief.
Participants will share thoughts and possible project ideas after the first session.
Module 2: Social Media (Part 1)
Day 2
7PM - 9PM
Description:
Instagram best-practices & strategies/tactics
Deliverable:
In-session activities
Module 3: Media Training
Day 3
7PM - 9PM
Description:
Press Releases, Media Conferences, Crisis Communication
Deliverable:
Write an essay (500 words) on how extensive the media’s impact is on the home country’s reform agenda, and the marrying of social media with traditional media — challenges and ways forward.
Module 4: BERSIH : Malaysia’s experience to bring fairer elections
Day 4
2pm-4pm
Description:
Former chair: Petaling Jaya MP Maria Chin Abdullah shares how to engage government
Deliverable:
Short survey to record observations
Module 5: Personal excursion
Day 4
4pm-6pm
Description:
Participants reflect on Freedom session and consider campaigns from society’s view
Deliverable:
Personal log (not for submission) on both module 4 and 5. Short survey to record observations
Module 6: Malaysia Referendum/Survey Experience:
Day 5
7pm-9pm
Description:
The Centre for Governance and Political Studies Zaidel Baharuddin, shares collection of fringe issues
Deliverable:
Short survey to record observations
Module 7: Video (Part 1)
Day 6
7pm-9pm
Description:
Understanding camera and planning shots
Deliverable:
Submit video/photo stills from Module 7
Module 8: Ideas for Project presentation
Day 7
7pm-9pm
Description:
Constructing storyboard
Deliverable:
Draw (visualize) a reaction to the “ideas for project presentation Module 8 session
Personal log (not for submission) on how ideas on which campaign to propose have changed after brainstorming session with facilitator
Module 9: Electoral system
Day 8
2pm-4pm
Description:
-
Deliverable:
Short survey to record observations
Module 10: Media Plan
Day 8
4pm-6pm
Description:
-
Deliverable:
Prepare and submit the media plan for prepped case from Module 10
Module 11: Social Media (Part 2)
Day 9
7pm-9pm
Description:
Effective campaigns on Twitter and hacks to be effective
Deliverable:
In session activities
Module 12: Video (Part 2)
Day 11
7pm-9pm
Description:
Effective campaigns on Twitter and hacks to be effective
Deliverable:
Submit edited video from Module 12
Module 13: Malaysia Civil Society Experience: Civil disobedience and the furthering of freedoms in repressive environments
Day 10
7pm-9pm
Description:
Malaysian rep to ASEAN Intergovernmental Commission on Human Rights (AICHR)
Edmund Bon
Deliverable:
Personal log (not for submission) on Civil Disobedience, and how it can work in home country. Short survey to record observations
Module 14: Presentation DRY RUN
Day 12
2pm-4pm
Description:
-
​
Deliverable:
Full presentation, with PowerPoint slides (Campaign program along with execution, including media plan). Verbal feedback during session, followed by a single pager max recommendation from facilitator to be presented following day.
Personal log (not for submission) what worked and NOT, and 5 points to take from the dry run
Submit request for mentorship
Module 15: Malaysia Electoral Reform: Malaysian Electoral Reform Committee 2019-2020.
CEO: Amerul Muner Mohamad
Day 13
7pm-9pm
Description:
Malaysian experience of electoral reform journey
​
Deliverable:
Short survey to record observations
PREP Time/Mentor Sessions
Day 14 & 15
7pm-9pm
Description:
Participants to prepare with the verbal and written feedback from Module 14, and with the additional scheduled coaching sessions for early/mid-Week Four
​
Deliverable:
Attend mentor sessions arranged
Module 16: Final presentation
Day 16
2pm-4pm
Description:
(In social media format)
​
Deliverable:
Participants present full campaign proposal.
Module 17: Malaysia Civil Society Experience: Merdeka Centre - how aggregate shifted political thinking in leaders and masses.
CEO Ben Ibrahim
Day 16
4pm-6pm
Description:
(In social media format)
​
Deliverable:
Personal log (not for submission) on both electoral reforms Module 15 & polling experiences Module 17. Short survey to record observations